Grocery shoppers will remain keen on physical stores, according to new research – providing that outlets are optimised for their enjoyment, and in-store displays are clear and engaging.
How will you attract shoppers to your grocery store in 2025? That’s the question posed by research and training charity IGD, which has produced a report predicting future consumer trends, the likely impact on retailers and opportunities to capitalise.
The new research has found that:
- 80% of shoppers are open to trying new products, services and experiences
- They are likely to be extremely conscious of time, health and social issues
- Value, choice and convenience remain fundamental and universal
- Individuality, personalisation and technology are increasingly important
- Majority purchasing power is moving from ‘Baby Boomers’ into the hands of ‘Influencer Shoppers’, who include younger shoppers; younger families; larger households; online reviewers; high-engagement social media users; and shoppers of the ABC1 demographic, with a positive outlook
Improve the in-store retail experience
As with other retail sectors, online shopping for food, drink and household supplies is becoming even more popular, with weekly home deliveries a logical choice for those busy with work and family life. This is especially the case for the ‘chore’ side of shopping, for essential items bought frequently.
However, there is also a growing appetite among consumers for the experience-led side of shopping in stores – particularly among Influencer Shoppers. This allows them to discover alternative fresh produce, or be inspired to create new meals, or try a different approach to a well-worn household habit.
HOW TO UPGRADE YOUR STORE >
Upgrade your in-store displays
Presentation will be central to the enjoyment of in-store shopping in the future, according to IGD’s report, with the following among its primary recommendations:
- Invest in shopper marketing, with “clear and engaging point of sale ” displays to demonstrate how products can meet the needs of consumers
- Prioritise the display of products that are best for buying in stores (rather than online), to bring “excitement and differentiation” to the physical shopping experience
- Make it easy for customers to recycle, with areas and display units reserved to accommodate deposits, reusables and refills
- Consider experimenting with the traditional supermarket layout to create a more engaging environment – which would require smart wayfinding signage to guide shoppers and maintain time efficiency
- Create space for appealing and interactive displays to “excite shoppers and drive footfall”; and run events and campaigns to celebrate different seasons and cuisines
- Embrace technology to enhance the shopping experience; and highlight how shoppers can make best use of this, using clear signage