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16th Nov


Cestrian, the latest company to be acquired by PFI Group, has appointed Paul Price as its new managing director.

Price, who will be responsible for overseeing the day-today running of the business, has also taken up a similar role at Bradford-based Creative Digital Images Ltd (CDI) and will be dividing his time across both sites.

On his appointment, Price said: “Cestrian and CDI have strong synergies as suppliers to national retailers and brands and we are looking forward to integrating their services to provide a strengthened offering in the marketplace. Cestrian already has a highly experienced management team in place, so this is an ideal opportunity to work across both companies and combine resources and expertise for the benefit of our clients.”

Price, who spent 17 years as MD at Image Data Group until August 2020, is an extremely focused and highly motivational leader, having successfully won and implemented the transition of numerous blue-chip companies throughout his time there.

Prior to Image Data Group, he also spent several years at GK Serigraphics as sales manager before moving on to become operations director.

Darren McMurray, CEO at PFI Group said: “We’re thrilled to welcome Paul as MD for two of PFI Group’s newest acquisitions; Cestrian and CDI. Paul brings with him over 40 years of experience at the forefront of the UK print sector and I have no doubt that this will be of great benefit to the group.”

PFI Group now comprises PFI Signs, GB Sign Solutions, Sign Plus, Lofthus Signs, In2 Signs & Graphics, Shades Graphics, Mardan Products, Futurama Group, Insignia Signs, Creative Display, SignMaster, Jasmine and Cestrian.

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