SOURCE NEW LEADS WITH A SUCCESSFUL EXHIBITION DISPLAY
To drive more traffic to your exhibition display;
• Be professional.
• Recruit a knowledgeable, engaging and friendly team.
• Eye catching design.
• Be interactive and engaging.
• Create a hands-on experience.
A trade exhibition is always a critical part of your marketing objectives. Whether it’s a small show or a large industrial event, a trade exhibition is always a significant source of new leads for your business. Normally, there are countless activities occurring in an exhibition, but like any other form of marketing, it is always about the results. Therefore, if you manage to attract a higher of attendees at your display, the more leads you’ll likely walk away with from the show. This guide intends to share with you some of the tips you could use to attract more visitors to your display and generate a traffic flow of essential business leads.
Contact the attendees
For starters, you should access the list of all registered attendees from your show organizers. Once you get the list, make sure that you’ve contacted them by sending them a personalized email requesting them to sign up for a one-on-one meeting or rather invite them to meet your and your team at the show. You may also follow them up with a friendly email few days before the day of the show, just to let them know that you’re looking forward to meeting them. In the follow-up emails, mention the various competitions, gifts and stand-out activities that you’re be hosting in your show. This will excite and entice them to stop by at your show.
Choose your stand/display location
If you have a chance of selecting where to locate your display stand, consider setting up in a key location with estimated high population. A display in a highly populated area will keep your staff more professional and busy and trust me; no one wants to visit a display where staff appear uninterested and bored. However, considering that many exhibitions will offer you an opportunity to pre-book your stand size, shape and location, ensure that you book at the earliest possible time to get the best display spot.
Publish your business or product before the exhibition
A trade publication is a better platform to promote your business or your products, especially if you plan to parade your products in an exhibition. A couple of months before launching your exhibition, seeking writers and editors of the best publication in your industry, to publish your new products, news about your business and products or anything that might interest your target market. By doing this, your attendees will familiarize with your products before they attend the exhibition. And if your products are attractive and of superior quality, a multitude of people will make a stop at your display. You might also want to spend a part of your marketing budget to seek coverage in a publication or invest in a column space as even the smallest ad or impression can close you a worthwhile deal.
Stand layout and graphic design
If your exhibition stand/display comprise different components such as iPad stand, pop-up stand, branded tablecloth and leaflet dispenser, it is critical that you create an attractive layout, one that exploit the available space that you have. A good idea is to try our different designs and layouts, then ask a colleague to input what they like or what they would change. This way, you create the most visually appealing and eye-catching exhibition stand graphics, one that’s more likely to attract potential attendees to your exhibition.
Recruit enthusiastic staff at your display
Having the right staff to work at your exhibition is critical to attracting more visitors at your display. A staff team comprising a mix of outgoing, friendly and knowledgeable individuals is exactly what you should be looking for. You should use a ‘spotter’ and a ‘hook’ candidate in your show. A ‘hook’ candidate is an individual who attracts curious people to the store while a ‘spotter’ candidate is an individual who approaches people, bringing them onto the exhibition display. An enthusiastic team of staff who understand the purpose of the exhibition will be willing to strive and achieve that purpose as well as execute their responsibilities concurrently.