Cestrian was tasked with the development of an alternative media format by outdoor advertising specialist JCDecaux.
94% of the UK’s top advertisers use outdoor advertising and of that, billboard advertising is widely acknowledged to be its most effective form. With its universal mass-audience appeal, impact and specific ability to raise brand awareness, billboard advertising continues to grow in popularity.
The posting of traditional billboards (mostly commonly ranging from 48 to 96 sheets in size) require around 20 minutes of a highly skilled installer’s time. Each of those sheets have to be expertly positioned to ensure a durable and seamless finished visual.