Phones 4U, the high street retail arm of the Caudwell Group, is the UK’s fastest growing independent mobile phone retailer. Employing over 8,000 people it has some 450 stores and is reputed to sell a staggering 26 mobile phones every minute as well as laptops, mobile broadband and related accessories.
Because of its size Phones 4U achieves great deals across all of the major networks for both upgrades and new contracts and, a now well-recognised brand, it has become synonymous with no-nonsense value and a down to earth approach.
With a keen eye for promotional and marketing opportunities Phones 4U is well known for its quirky TV ads, such as the recent “Great Deals for Popular People” campaign, and boasts an enviable following across the various Social Media sites.
It has been voted “Best Online Retailer” in the mobile phone industry in both 2009 and 2010 and won an award for “Best National Advertising and Marketing Campaign” at the 2008 Mobile News Awards.