WE LOVE TO TALK. GET IN TOUCH for all business enquiries

;
X
8th Nov
2012

WONKAMATIC

Here at Cestrian HQ we’ve been having a little fun with our very own integrated marketing campaign. Welcome to the Wonkamatic – our chocolatey virtual vending machine.
It’s an in-house project that we’ve designed to demonstrate exactly what integrated marketing is and to show you just a few of the ways you could get more out of your PoS.

We’ve used a whole host of interactive media and technology to give you a taste of what’s possible:

VARIABLE DATA PRINTING (VDP)

VDP means that each and every one of our vending machines is personalised for its recipient using their name and company. Variable data for PoS opens up a world of possibilities including localised marketing with a fast turnaround.

SMS

Intelligent SMS campaigns create an instant dialogue with your audience. Perfect for competitions, giveaways & data capture. Wonkamatic rewards its texters with a free Wonka Bar, and of course there are golden ticket winners too (we’ve been busy sending out iPods to our winners…no lifetime supply of chocolate here I’m afraid)

PRINT IMAGE RECOGNITION

QR and image recognition apps make the most of cutting-edge smartphone technology. Our wonkamatic features a few examples including QR and an image recognition app that literally brings the printed Wonkavision to life – demonstrating how printed and digital media work seamlessly together.

VIRAL VIDEO

And we just couldn’t resist shooting our own viral video to top it all off. Hooray for Ray, our Oompa Loompa, waving the flag for integrated marketing solutions everywhere!

Related article

CROSS MEDIA – A GUIDE FO...

Is there any need for this to get personal? As a matter of fact there is. Getting personal with your customers lies at ...

Read more

let us m press you with our sp...

Cestrian are already experts in digital print. But now we're the first digital print specialist to invest in the excitin...

Read more

Related article

Is there any need for this to get personal? As a matter of fact there is. Getting personal with your customers lies at ...

Read more

Cestrian are already experts in digital print. But now we're the first digital print specialist to invest in the excitin...

Read more

Contact us on 0161 488 3300 or [email protected]
to find out more
about our services

NEWSLETTER SIGN UP

SIGN UP TO RECEIVE MONTHLY PRINT
KNOWLEDGE & INSIGHTS FROM CESTRIAN.

NEWSLETTER SIGN UP

SIGN UP TO RECEIVE MONTHLY PRINT
KNOWLEDGE & INSIGHTS FROM CESTRIAN.

 
Cestrian Wide Format Printing