Digital Print Specialists
ServicesVariable Data Printing (VDP)
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Variable Data Printing (VDP)
VDP is a revolutionary digital printing process that allows you to create targeted documents by placing customer-specific text or graphics into a page layout template. Every document in a print run can be different and the amount of personalised data is limitless enabling you to acknowledge your customer as an individual.
Research has shown in creating a more relevant message to each of your readers, the higher the response rate is, which in turn will bring a greater return on investment (roi)
VDP is not only effective in direct mail marketing campaigns; the process can also be highly effective in retail environments, the ability to customise store details on POS e.g. store names, pricing tickets and opening times can reduce costs to the stores by eliminating the need for additional informative POS.
With Cestrian's investment in the latest VDP software and print technology, we are able to create customised campaigns whether it is direct mail or Store POS
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