We are Cestrian and we are experts in large poster printing. Of course a statement like that is easy to make, it needs backing up with facts. Let’s leave the bold statements to the posters themselves – eye-catching, brand leading posters chosen by clients across the UK.
We know that any printed media including large poster printing has to bring tangible benefit as part of an overall marketing campaign. We have more than 20 years’ experience both in the physical printing and also developing engaging ideas that cut through a saturated marketplace.
To get a feel for our expertise and how we can boost and fulfil your campaign call us on 0161 488 3300.
First the bad news. Outdoor advertising including large poster printing is incredibly challenging simply by virtue of the sheer number of visual cues trying to grab everyone’s attention. However, the reason it’s so competitive is because when done right the rewards are enormous, the campaigns that work and capture the public deliver huge ROI rates. Some campaigns can reach 70% of the adult population in just a fortnight.
At Cestrian we know how important this advertising is and how to cut through the noise – we were one of the first UK companies to introduce digital poster printing, while our technology allows us to quickly print posters in a vast array of sizes.
To get a more visual representation of what we offer – after all we’re all about the visuals – check out the film here.
At Cestrian, we work with clients from ideas to installation and we add value at every stage. Our in-house team turn your brief into a practical solution and a unique brand experience. Because we share all our expertise, both in the creative phase and the implementation – using the latest technologies and printing methods – you are guaranteed a smooth journey and also maximum impact.
Large poster printing – unique opportunities
We know the unique challenges and opportunities with large poster and billboard printing.
Yes, there are many competitors for eyeballs – not just other advertisers but also the whole visual make up of the city.
But there are also huge opportunities. Where else are you in complete control of your message, on TV or radio you have no say as to what surrounds it, what context your advert is seen in.
Where else is your message free to view? Newspaper advertising requires buying the paper, and only tends to hit a limited demographic. A good large printed poster also gets repeat viewings; people tend to have the same routes, so the eye-catching poster becomes ingrained.
The challenge is that you have a second or two tops to grab someone’s attention – that’s not easy. But, manage it and the rewards are enormous.
Nowadays, it can be part of a much wider campaign, are you looking to incorporate social media, maybe the poster triggering a call to action that leaves people really bought into the campaign and company.
There are so many things to consider when going for large poster printing – don’t worry though we’ve been there and done it many times.
Wording – how are you going to create a killer call to action when you’ve got seconds at best to grab attention? In our articles section we have advice on this and many other topics, have a good look round so you can get a feel for our level of knowledge.