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Top speed to market for concept store displays

Discover how we helped a technology retailer create stunning displays for their new concept store, adapting our tension fabric systems to suit internal frameworks within an extremely strict timescale.

THE BRIEF

Our client Dixons Carphone decided to create a concept store in Swindon for their Carphone Warehouse technology retail brand, to operate as a trial for the full roll-out of newly designed high-street stores across the UK.

CHALLENGE

The display requirements included:

  • Fully interchangeable store graphics that could be changed by staff at short notice
  • Interchangeable pelmets so that different areas and zones could be changed independently, as well as the artwork within each one
  • A combination of illuminated and non-illuminated areas, with appropriate fabric prints to be laid on top

Cestrian was tasked with creating a full retail display solution including all stages of production, from initial ideas right through to testing, printing, delivery and installation.

It was also necessary to change existing areas and move units, while working in tandem with other shopfitting professionals; and all within a very tight timescale.

SOLUTION

Having seen very positive results elsewhere in their stores, the Carphone Warehouse team was keen to use Cestrian’s tension fabric systems to achieve their vision.

Our expert retail display team was supplied with a title and dimensions for each area of the new concept store; and immediately started to get familiar with the business’s new mesh-style walling system, which was new to us. We conducted tests and adapted our existing frames accordingly.

Cestrian then produced a full range of display items, including:

  • An interchangeable graphic facility within wall fabric, by stitching in Velcro and adding acrylic holders; which was ideal for deal advertisements that needed to be slotted in as they changed each day
  • Numerous precisely calculated elements that were overseen by our account director – from delivery to installation and snagging – as the timescale did not allow for errors or delays
  • High-quality aluminium profiles for our tension fabric frames

We used our EFI Vutek to print the fabric graphics; along with a heat press to set and activate ink for colour vibrancy.

RESULTS

Cestrian adhered to a strict two-day turnaround for all printing, delivery and installation, with any unexpected challenges immediately dealt with and redelivered on a same-day basis.

This meant that other businesses working on the store could maintain their schedules and make sure that the entire project was completed on time.

“We massively appreciated Cestrian’s serious commitment to our schedule,” said the Design Manager at Carphone Warehouse.

“As always, their intricate planning and attention to detail enabled the process to run smoothly; and achieved visual results that we’re really proud of.”

Swindon 6

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Contact us on 0161 488 3300 or sales@cestrian.co.uk
to find out more
about our Retail services

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