Having seen very positive results elsewhere in their stores, the Carphone Warehouse team was keen to use Cestrian’s tension fabric systems to achieve their vision.
Our expert retail display team was supplied with a title and dimensions for each area of the new concept store; and immediately started to get familiar with the business’s new mesh-style walling system, which was new to us. We conducted tests and adapted our existing frames accordingly.
Cestrian then produced a full range of display items, including:
- An interchangeable graphic facility within wall fabric, by stitching in Velcro and adding acrylic holders; which was ideal for deal advertisements that needed to be slotted in as they changed each day
- Numerous precisely calculated elements that were overseen by our account director – from delivery to installation and snagging – as the timescale did not allow for errors or delays
- High-quality aluminium profiles for our tension fabric frames
We used our EFI Vutek to print the fabric graphics; along with a heat press to set and activate ink for colour vibrancy.