Development of an innovative alternative format/media for an Outdoor Advertising specialist.
94% of the UK’s top advertisers use outdoor advertising and of that, billboard advertising is widely acknowledged to be its most effective form. With its universal mass-audience appeal, impact and specific ability to raise brand awareness, billboard advertising continues to grow in popularity.
In fact, recent research from the Advertising Standards Authority (ASA) confirmed that consumers maintain a very positive attitude towards this and all forms of outdoor advertising when other mediums, such as online banner or television advertising, are often viewed as “a nuisance”.
The posting of traditional billboards (mostly commonly ranging from 48 to 96 sheets in size) require around 20 minutes of a highly skilled installer’s time. Each of those sheets have to be expertly pasted and positioned to ensure a durable and apparently seamless, finished visual. Resource which, of course, added to the overall cost of the installation.