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GAP

It was 1969 when Don and Dorris Fisher opened the first Gap store in San Francisco. The same year that man took his first walk on the moon and nearly 450,000 people gathered in upstate New York to witness the historic Woodstock concert.

Today Gap Inc. is one of the world’s largest specialist retailers, with approximately 3,100 stores and revenues of some $14.2 billion. Still committed to the original and basic principle of “making it easier to find a pair of jeans”, it has gone on to become a leading international speciality retailer offering “iconic American style to customers of all ages”. In stores across the world it provides updated, casual clothing and accessories that help its customers express their own personal sense of style and, what began as one brand, has grown to include Gap, GapKids, babyGap, GapMaternity and GapBody.

More than simply a retailer, Gap has become a cultural icon offering clothing and accessories rooted in cool, confident and casual style to customers around the world.

Named as The American Apparel and Footwear Association’s “Retailer of Year” in 2010, what differentiates Gap from many of its competitors is not just the timeless style and appeal of its clothing but that, as a socially responsible retailer and employer, it continues to win awards for its approach to the environment and the communities in which it operates. Accolades which include Forbes.com’s “20 most responsible companies – 2010” and, for 4 years running, CRO Magazine’s “100 Best Corporate Citizens”.

Gap has over 130 stores in the UK and remains one of the country’s favourite retailers.

THE BRIEF

Cestrian was tasked with replacing the existing Feature Graphic located in the store’s prime position in the main Atrium. The replacement frame needed to be lightweight and large enough to fit the 3m x 10m wall.

CONSIDERATIONS

The printed graphic that would be attached to the new frame had to be lightweight as the existing PVC Banner Grade was too heavy, consequently at risk of causing the existing fittings to fail.

SOLUTION

Cestrian designed and created a bespoke aluminium frame system to fit against the wall replacing the existing wooden frame.

Fitted to this frame was a fabric, printed with the client’s chosen imagery. The fabric was customised to include rubber extrusion sewn into its perimeter allowing it to be easily interchanged.

OUTCOME

The solution provided the following benefits:

  • High visibility
  • Maximum impact
  • Utilisation of existing wall space
  • Ease of use and replacement
  • Within budgetary constraints
  • Environmentally friendly

TECHNOLOGY

The final outcome was achieved using a Mimaki 320 Textile Printer with a maximum size of 3m x 50m and resolution up to 1080dpi capable of printing 60sqm per hour.

Text and images were printed onto Cestrian’s Environflex Stretch Fabric, suitable for a range of applications that include retail graphics, theatrical backdrops, flags, banners, soft signage and PoP.

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Contact us on 0161 488 3300 or sales@cestrian.co.uk
to find out more
about our Retail services

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