After some test-runs in-store to make sure the artwork was displaying as intended – as much of it was in a grey colour that needed to be viewed with the in-situ lighting – we went ahead and produced the entire framework and the high-quality fabric prints to be stretched over it.
We also offered system variations to suit the display requirements each product and brand, including illuminated lightboxes, fabric pelmets, illuminated halos, divider walls, plasma screens sunken into fabric, plasma screens on top of fabric and logo illumination. Both we and the team at Currys PC World were very happy with the final results.
“Cestrian helped us enormously with creative ideas, design, project management, fitting and installation,” said our contact at Currys PC World. “We also really appreciated their flexibility in producing test-runs for viewing in-store before the full roll-out; and their expertise in applying a system that embodied our original vision.”
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