Dixons Retail plc is one of Europe’s leading specialist electrical retailing groups. Selling consumer electronics, personal computers, domestic appliances, photographic equipment and communication products. The company operates through 1,100 stores in 14 countries and employs over 36k people. Brands include Curry’s, PC World, Dixons travel plus many leading brands across Northern and Southern Europe.
In the UK and Ireland, Currys and PC World are the market-leaders in multichannel electricals and computing, operating over 500 stores in out-of-town retail parks and in some premium high street locations. Increasingly, the two brands appear together in ‘2-in-1’ Currys PC World locations, which has appealed to a wider number of consumers, improving customer satisfaction levels and increasing profitability.
Today, Curry’s and PC world along with Dixons Travel and PC World Business the company has sales in excess of £4,000 million and over 7,000k square foot of selling space.
Dixons Retail, Microsoft, Google, Samsung