We live in a world saturated by adverts, whether on television, or radio or simply walking down the street. Advertisements are everywhere, which in turn means that they can often be overlooked by the public. Working with an outdoor space can give you a bigger scope to work with, meaning you can be extra creative and think big to get your message across and stand out from the crowd.
With companies across the globe turning to a visual brand communications agency such as ourselves to compete with each other to create the most innovative advertisements every year, we’ve taken a look at some that stirred up a lot of attention and conservation.
In east London, a stereotypically hipster part of the capital, Carlsberg took their advertising campaign one step further with a large billboard that was sure to stop people in their tracks. Using their effective and well known tagline, the billboard simply read ‘Probably the best poster in the world’ with a beer-dispensing tap underneath.
When mini cans of Coke were launched in Germany, pop up kiosks appeared – with one difference. They were tiny and almost to the floor to mimic Coca Cola’s latest release. Complete with a pint size vending machine and a campaign title that read ‘It’s the little things in life that make us happy’, this form of outdoor advertising managed to create excitement around a product that has been around for years.
With interactive billboards becoming increasingly popular, Women’s Aid saw an opportunity to create an advert highlighting the idea that it only takes one person to notice something to be able to change it. It featured a bruised and battered woman, whose injuries began to heal the more people looked at the advert. Using facial recognition technology, Women’s Aid created an outdoor experience that made people stop and really think.
Using an advertisement space at a busy bus stop, Pepsi Max created the ‘Unbelievable Bus Shelter’ which featured an augmented reality experience. People sat under the bus shelter were tricked into seeing absurd and unrealistic things, such as a UFO invasion or a tiger running down the pavement, through the so-called ‘window’ of the bus shelter. On the other side was a simple advert for Pepsi Max. You can watch the experience here:
Australian Childhood Foundation
The Foundation’s ‘Invisible’ campaign incorporated a poster with a 3D effect, using child-sized mannequins sticking out of the bottom of each poster with the slogan ‘Neglected children are made to feel invisible’. The idea was to raise awareness about child abuse with the lifelike figure covered by a poster, and definitely made people stop as they walked by.
Outdoor advertising can create much more of a buzz around your message and have a more lasting effect than a short television or radio commercial. Get in touch today if you want to create an exciting and innovative advertising campaign for your business!