The face of retail is irrevocably changing with the rise of online and mobile shopping and the move to omnichannel – and the immersive, seamless experience it promises to give customers, however they choose to shop.
For the ambitious retailer it’s an exciting time. But the ‘traditional’ challenges remain. Budgets are still tight. Resources; limited. And the pressures to turn around new promotions and respond to customer demands tougher than ever before.
So how is it possible to keep on top of retail innovation while dealing with these ever-increasing time and budgetary demands?
WHERE VISUAL SELLING SITS IN YOUR RETAIL MARKETING STRATEGY
With so much to distract consumers, visual selling is more important than ever before. But instead of an entirely new strategy and a rush to the bank, it can just mean some subtle changes to existing tactics.
The key is to consider the entire customer journey; pre-store, to-store and in-store, and develop a retail marketing strategy that reflects the move to new shopping habits. The good news is that there’s still no substitute for the experience of interacting with goods in-store. New visual merchandising and print techniques can grab attention while helping customers on their path to purchase – meaning interaction is much more likely to turn into a sale.
Getting customers to buy
In our guide, The Fashion Retailer’s Toolkit, we take an in-depth look at visual selling in 2015. How has omni-channel changed the shopping experience – and how can retailers keep up? How have customer expectations of high street shops changed and how can retailers integrate these expectations into their visual merchandising strategies? What techniques and tricks can be used to excite, convert and upsell?