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To source, create and produce a single piece poster that would put an end to the production of traditional paper and paste multi sheet billboards.

Time involved for the current method of installation of product, to be drastically reduced from 20 minutes to a target installation time of 5 minutes.

To identify an environmentally friendly product that could be recycled within a closed loop cycle, returning to its virgin state and recycled for production back into a single piece poster.

Quality of the product was to be improved with particular focus on enhancing the brightness and vibrancy of the final printed product, when in situ.

Vastly experienced in sourcing solutions for billboard poster solutions, Cestrian Imaging had to take a more lateral approach in order to source and engineer a product fit for the purpose of this particular project.

We researched various substrates that would potentially meet the project specification, before polyethylene was finally identified. A polyethylene substrate at 3.2M wide would provide a lightweight yet durable product and be fully recyclable. A suitable ink system was also required to ensure no solvent emission into the environment, within the process. The product would be installed upon a retro-fit billboard structure, designed and developed by Cestrian Imaging in conjunction with our network of local specialist companies.

Our research and development included a worldwide review of polyethylene manufacturers who could produce a 100% recyclable, lightweight, flame retardant, durable product to a 3.2m width. The two identified manufacturers included one UK based supplier and one from America, both able to provide exclusivity of the product to Cestrian. As the base product was being trialled, a UV ink was developed with our supplier in Belgium. The chemists formulated inks which would provide the bright and vibrant print production required by the client. A retro-fit poster frame system to house the product was developed by our Operation Director working with two suppliers and patented. The sourcing of product and poster frame system, resulted in the install time of product reduced from 20 minutes to 5 and now only required one fitter. The process is now in operation and also includes the recycling of used product back to its virgin state.

We currently receive orders varying in quantity and designs on a weekly basis. A dedicated Account Team has been created and implemented internally to specifically manage the account providing direct support to both client and production. The Team utilizes our Tharstern management information system which records every process of production and provides up-to minute data as and when required to ensure each and every shipment is sent out on time, every time. POD's are recovered and presented to the client in order to complete the process and ensure that received invoices are approved and authorized for payment without question.

There are now 1700 single piece posters, produced and distributed bi-weekly, nationwide.