<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rssdatehelper="urn:rssdatehelper"><channel><title>Cestrian</title><link>http://www.cestrian.co.uk</link><pubDate>2012-04-23T10:38:41</pubDate><generator>umbraco</generator><description>Cestrian blog</description><language>en</language><item><title>Cross Media</title><link>http://www.cestrian.co.uk/blog/2012/4/12/cross-media</link><pubDate>Thu, 12 Apr 2012 18:04:01 GMT</pubDate><guid>http://www.cestrian.co.uk/blog/2012/4/12/cross-media</guid><description><![CDATA[ 
<p>Is there any need for this to get personal?</p>

<p>As a matter of fact there is.</p>

<p>Getting personal with your customers lies at the core of a
sustainable marketing strategy these days, along with harnessing
the power of not one but multiple marketing platforms and
integrating your services across the board. It's called Cross
Media, or Multi Channel marketing - and if you don't yet know how
it affects your business, its time you did.</p>

<p>We've put together a visual guide to Cross Media for Exhibitors
to give you a heads up on the topic and to demonstrate how
embracing cross media now will amplify the results of your efforts.
We hope you find it interesting reading, and we'd love to hear what
you have to say.</p>

<p><a rel="lightbox"
href="http://www.cestrian.co.uk/media/15220/exhibition_crossmedia_infographic.png"><img src="http://www.cestrian.co.uk/media/15214/crossmedia_small.jpg" style="display: block; margin-left: auto; margin-right: auto;"/></a></p>
]]></description></item><item><title>Illuminate your brand with Backlit Fabric from Cestrian (1)</title><link>http://www.cestrian.co.uk/blog/2012/3/2/illuminate-your-brand-with-backlit-fabric-from-cestrian-(1)</link><pubDate>Fri, 02 Mar 2012 14:07:53 GMT</pubDate><guid>http://www.cestrian.co.uk/blog/2012/3/2/illuminate-your-brand-with-backlit-fabric-from-cestrian-(1)</guid><description><![CDATA[ 
<p style="padding: 0px; margin: 0px;">Wherever you want your brand
to get noticed backlit fabric makes your message stand out whether
it is day or night!</p>

<p style="padding: 0px; margin: 0px;">&nbsp;</p>

<p style="padding: 0px; margin: 0px;">If you want to "wow" your
target audience using the versatility and quality of our specially
developed fabric, coupled with our unique e-flex ultra-slim
lightbox frame, and then allow yourself to be enlightened…</p>

<p style="padding: 0px; margin: 0px;">&nbsp;</p>

<p style="padding: 0px; margin: 0px;">...Just look at the
benefits!</p>

<ul
style="line-height: 20px; list-style-type: none; list-style-image: url(http://i1.cmail4.com/ei/r/15/79A/F1B/022824/images/bulletpointnew.jpg);">
<li style="padding-bottom: 5px;">Helps your message become more
noticeable</li>

<li style="padding-bottom: 5px;">No need for costly fitters</li>

<li style="padding-bottom: 5px;">Doesn't encroach in valuable floor
space</li>

<li style="padding-bottom: 5px;">Simple and cost effective
transportation</li>

<li style="padding-bottom: 5px;">No requirement for expensive,
special packaging</li>

<li>Fully recyclable</li>
</ul>

<p style="padding: 0px; margin: 0px;">&nbsp;</p>

<p style="padding: 0px; margin: 0px;">Our LED lighting technology
gives an even spread of light displaying your message consistently.
Highly energy efficient with a life lamp of approximately 50,000
hours our solution delivers both quality and value for money
wrapped in an environmentally friendly package.</p>

<p style="padding: 0px; margin: 0px;">&nbsp;</p>

<p style="padding: 0px; margin: 0px;">And, LED's do not emit UV or
infrared radiations therefore they are completely harmless</p>

<p style="padding: 0px; margin: 0px;">&nbsp;</p>

<p style="padding: 0px; margin: 0px;">Cestrian's Backlit Fabric
enhances the look of any graphic, giving greater definition and
depth of colour resulting in a display which, simply generates more
attention</p>

<p>Watch our video to see for yourself how we do it!</p>

<p
style="padding-left: 15px; padding-top: 0px; padding-bottom: 0px; padding-right: 0px; margin: 0px;">
<a href="http://cestrianimaging.cmail4.com/t/r/i/drktujl/l/r/"><img src="http://i2.cmail4.com/ei/r/15/79A/F1B/022824/images/backlit.jpg" alt="Backlit Fabric" style="border-width: 0px; display: block; margin-left: auto; margin-right: auto;"/></a></p>
]]></description></item><item><title>Your 2012 Exhibition and Event Graphics</title><link>http://www.cestrian.co.uk/blog/2012/1/24/your-2012-exhibition-and-event-graphics</link><pubDate>Wed, 15 Feb 2012 17:36:58 GMT</pubDate><guid>http://www.cestrian.co.uk/blog/2012/1/24/your-2012-exhibition-and-event-graphics</guid><description><![CDATA[ 
<div>
<p>Exhibitions are a perfect place to recruit new customers and
strengthen existing client relationships.</p>

<div>
<p>They create the opportunity for exhibitors to share their
innovations and latest developments with consumers who are
interested in what you have to say.</p>

<p>It is crucial therefore, that your stand gets noticed and stands
out from the crowd and with our experience we can help you plan,
create and build your stand, within your budget.</p>

<p>We can fulfil your entire event branding needs, from all your
stand graphics to supplying a stand brochure/leaflet and even a
mailer incorporating variable data to send out to your database to
let your clients know you are exhibiting, where and when!</p>

<p>Our extensive setup means we can produce almost anything
in-house, which provides our customers with various advantages,
such as, colour accuracy across different formats, lower costs, and
quicker turnarounds.</p>

<p>For more information, please get in touch on 0161 488 3300 or
email&nbsp;<a
href="mailto:info@cestrian.co.uk">info@cestrian.co.uk</a></p>
</div>
</div>
]]></description></item><item><title>Cestrian Recycling Results 2011</title><link>http://www.cestrian.co.uk/blog/2011/12/31/cestrian-recycling-results-2011</link><pubDate>Wed, 15 Feb 2012 17:32:30 GMT</pubDate><guid>http://www.cestrian.co.uk/blog/2011/12/31/cestrian-recycling-results-2011</guid><description><![CDATA[ 
<div>
<p>Over the last few years, Cestrian have put a great deal of
effort into raising the environmental bar across our business.</p>

<div>
<p>We recognised the importance of an Environmental Management
System, not only on the environment but also for our clients.</p>

<p>Although we have been recycling where we can for years, it has
only been in the last 12 months we have had the tools to accurately
monitor and record results in line with ISO14001.</p>

<p>From January 2011 to the end of December 2011 we have recycled a
total of 208.5 tonnes. Our recycling rate has been an average of
53% way above our target of 40% and we even achieved 100% recycle
rate in November!</p>

<p>Cestrian are committed to the continual improvement of its
environmental performance at all stages of business planning,
development, production and marketing. By periodically reviewing
our current environmental efficiency, setting environmental
objectives and acting upon them Cestrian ensures that it is
constantly striving for optimal environmental performance. With
this in mind we have raised are recycling target to 75% in
2012.</p>
</div>
</div>
]]></description></item><item><title>Low Cost, BIG Results, Roadside Advertising Works</title><link>http://www.cestrian.co.uk/blog/2011/11/17/low-cost,-big-results,-roadside-advertising-works</link><pubDate>Wed, 15 Feb 2012 17:27:54 GMT</pubDate><guid>http://www.cestrian.co.uk/blog/2011/11/17/low-cost,-big-results,-roadside-advertising-works</guid><description><![CDATA[ 
<p>Roadside advertising is one of the most powerful mediums; it
delivers reach and frequency demanding your customer's
attention.</p>

<p>Whether your billboard is temporary or longer term, it is
guaranteed to be seen by masses and just look at the benefits:</p>

<ul>
<li>it raises the profile of your brand</li>

<li>cost effective - no other advertising medium reaches as many
people, as often, at such a low cost</li>

<li>larger than life proportions will grab attention</li>

<li>constant repetitive exposure increases brand awareness</li>

<li>people can't "switch off" or "throw it out" meaning a captive
audience</li>

<li>they're available round the clock</li>

<li>different sizes and longevity available to suit budget and
location</li>
</ul>

<p>Cestrian was one of the first companies in the UK to offer
digital paper billboard printing. We've maintained our position as
an industry leader and we continually raise the bar.</p>

<p>Investing in the latest state-of-the-art printing technology has
allowed us to produce any size job from a one off 48 sheet
billboard to 500 off!</p>

<p>We are able to produce short term posters on blue back paper for
temporary adverts lasting up to 2 weeks and longer term on correx
billboards lasting up to 12 months.</p>

<p>It is estimated that about 87% of the UK adults see an outside
advertising promotion every week, it is proven to work, see the
famous Derren Brown episode about subliminal advertising by
visiting our facebook page&nbsp;<a
href="http://www.facebook.com/CestrianImaging">click here</a></p>

<p>To see how we print them, click below</p>

<p><object width="300" height="300"
data="http://www.youtube.com/v/NZyZL0Exyas"
type="application/x-shockwave-flash"><param name="data"
value="http://www.youtube.com/v/NZyZL0Exyas" />
<param name="wmode" value="transparent" />
<param name="src" value="http://www.youtube.com/v/NZyZL0Exyas" />
</object></p>
]]></description></item><item><title>New Modular Display Brochure</title><link>http://www.cestrian.co.uk/blog/2011/10/19/new-modular-display-brochure</link><pubDate>Wed, 15 Feb 2012 17:23:43 GMT</pubDate><guid>http://www.cestrian.co.uk/blog/2011/10/19/new-modular-display-brochure</guid><description><![CDATA[ 
<p>Check out our new display brochure featuring the unique
stretched fabric "Pods".</p>

<p>Our "pods"&nbsp;are&nbsp;perfect for breakout sessions,
exhibition booths, impromptu meeting rooms and pretty much anywhere
you might need a branded space</p>

<p>Various sizes and configurations are available, to view our full
range of display products, please click on our brochure below</p>

<p><a
href="http://www.cestrian.co.uk/media/11947/cestrian modular display brochure (october 2011).pdf"
 target="_blank"><img src="http://www.cestrian.co.uk/media/11970/modulardisplay3.jpg" width="260" height="165" alt="Modular Display" style="display: block; margin-left: auto; margin-right: auto;"/></a></p>
]]></description></item><item><title>Internal or external wall graphics, we have it covered</title><link>http://www.cestrian.co.uk/blog/2011/9/6/internal-or-external-wall-graphics,-we-have-it-covered</link><pubDate>Wed, 15 Feb 2012 17:17:43 GMT</pubDate><guid>http://www.cestrian.co.uk/blog/2011/9/6/internal-or-external-wall-graphics,-we-have-it-covered</guid><description><![CDATA[ 
<p>Transform boring blank walls into stunning focal points with
Cestrians fully conformable range of wall coverings. Instantly
brand any surface from external brick to interior walls creating
high impact visual messages.</p>

<p>Perfect for</p>

<ul>
<li>Retail stores</li>

<li>Commercial Offices and Receptions areas</li>

<li>Museums</li>

<li>Exhibition stands</li>

<li>Restaurants and cafes</li>

<li>Night clubs</li>
</ul>

<p>....Pretty much&nbsp;<span>anywhere</span> you may need a
branded space</p>

<p>Making an impact with our wall coverings is simple and just look
at the benefits:-</p>

<ul>
<li>graphics as unique as your imagination</li>

<li>high quality print</li>

<li>internal and external options</li>

<li>suitable for almost any surface</li>

<li>UV stable</li>

<li>UK Wide installation teams</li>
</ul>

<p><img src="http://www.cestrian.co.uk/media/11834/pink_chairs.jpg" width="250" height="" alt="Pink Chairs"/><br />
<br />
 <img src="http://www.cestrian.co.uk/media/11814/cholet_outside.jpg" width="250" height="" alt="Cholet"/><br />
<br />
 <img src="http://www.cestrian.co.uk/media/11819/fishes.jpg" width="250" height="" alt="Fishes"/><br />
<br />
 <img src="http://www.cestrian.co.uk/media/11829/lift_doors.jpg" width="250" height="" alt="Lift Doors"/><br />
<br />
 <img src="http://www.cestrian.co.uk/media/11849/the o2 box office after.jpg" width="250" height="" alt="O2 Box Office (After)"/></p>
]]></description></item><item><title>Introducing Envirolight, the digital alternative to Duratran</title><link>http://www.cestrian.co.uk/blog/2011/8/3/introducing-envirolight,-the-digital-alternative-to-duratran</link><pubDate>Wed, 15 Feb 2012 17:11:14 GMT</pubDate><guid>http://www.cestrian.co.uk/blog/2011/8/3/introducing-envirolight,-the-digital-alternative-to-duratran</guid><description><![CDATA[ 
<p>Since the acquisitions of our two M-Press Tiger's, we've been
looking at ways of taking advantage of its superior quality and low
production costs.</p>

<p>With backlight photographic prints being one the most in demand
but costly POS requirement, we've sourced a backlight material
which works beautifully with our M-Press Tiger creating superb
quality backlight prints without the Duratran price tag.</p>

<p>The combination of our M-Press Tiger and Envirolight provide the
following benefits;</p>

<ul>
<li>high quality perfectly registered prints</li>

<li>almost duratran quality</li>

<li>virtually no set-up time required so quicker turnaround
times</li>

<li>fully recyclable material</li>

<li>uncompromised&nbsp; image density</li>

<li>huge cost reduction compared to traditional duratran
process</li>

<li>weather proof</li>
</ul>

<p>Envirolight isn't our only backlight option; if only
photographic quality will do or you want a short term cheaper
alternative, we have every solution covered</p>

<p><span>170gsm Paper</span> - This is commonly used for low cost
poster displays such as 4sht and 6sht backlights, mostly seen in
bus shelters.</p>

<p><span>Opal Lampshade -</span> Used as a low cost alternative to
duratrans, the material gives a very clean bright white
luminosity.</p>

<p><span>Duratran -</span> Printed using photographic process, it
produces crisp, clear, vivid colours which makes it perfect for
precise colour reproduction, popular in the cosmetic industry. This
product is the benchmark for quality.</p>

<p><img src="http://www.cestrian.co.uk/media/11732/backlight posters.jpg" width="250" height="" alt="Backlight Pics"/></p>
]]></description></item><item><title>Every Second Counts</title><link>http://www.cestrian.co.uk/blog/2011/7/18/every-second-counts</link><pubDate>Mon, 18 Jul 2011 11:14:57 GMT</pubDate><guid>http://www.cestrian.co.uk/blog/2011/7/18/every-second-counts</guid><description><![CDATA[ 
<p>I've just watched the latest Socialnomics video on YouTube. You
can check it out <a
href="http://www.youtube.com/watch?v=x0EnhXn5boM"
style="color: red;">here</a>. If you haven't seen it, and
especially if you haven't seen the ones that the legendary Erik
Qualman (and that's <a title="@equalman"
href="http://twitter.com/#!/equalman" target="_blank"
style="color: red;">@equalman</a> for all you tweeters out there)
released previously, it's pretty jaw-dropping stuff.</p>

<p>Facts like, if Facebook were a country it would be the third
largest in the world or that the same Social Media site - which it
seems to me the generation Y'ers are totally addicted to - is also
being blamed for 1 in 5 divorces in the US.</p>

<p>Incredible when you think that it wasn't even conceived until
February 2004! But it's not just Facebook. We've been on Twitter
(and unlike many we do actually "tweet") for around 8 months now
and are starting to really understand the benefits; and though
we've also got a presence on <a
href="http://en-gb.facebook.com/CestrianImaging?v=wall"
style="color: red;">Facebook</a> it seems that for business
LinkedIn is the way forward. With stats which confirm that a new
member joins every second, and never ones to be left behind, we've
jumped right in and you can check us out and "connect" with us <a
href="http://www.linkedin.com/company/cestrian-imaging-limited"
style="color: red;">here</a> now too. We're hoping we've got all
bases covered; with so many ways to get in touch we're wondering if
the phone will ever ring again!</p>

<p>&nbsp;</p>
]]></description></item><item><title>Branding Spaces</title><link>http://www.cestrian.co.uk/blog/2011/6/1/branding-spaces</link><pubDate>Wed, 15 Feb 2012 15:37:26 GMT</pubDate><guid>http://www.cestrian.co.uk/blog/2011/6/1/branding-spaces</guid><description><![CDATA[ 
<div>
<p>Every day we're discovering great new uses for our unique
Environflex stretched-fabric display system. Like these "pods".
They're perfect for breakout sessions, exhibition booths, impromptu
meeting rooms and pretty much anywhere you might need a "branded
space".</p>

<p>Light and portable, easy to store and erect, the graphics can be
changed in a matter of minutes which, in turn, makes them
exceptional value.</p>

<p>You choose the size you need (up to 3m high max) and the
sections are simply bolted together using Allen keys, so there's no
complicated installation or fitting expertise needed. The pods have
fabric graphics on both sides and a sound proof material can even
be fitted into the middle, if necessary.</p>

<p>From now until December we are offering a special introductorily
offer on the 3m(w) x 1.8(h) Pod consisting of frame and 2 graphics
for £1250, usual price £1600.</p>

<p>If you're local and would like to see one in situ at our own
facility, would prefer a demonstration at your own offices or for a
free sample of the fabric used just let us know and we'd be
delighted to help.</p>
</div>
]]></description></item></channel></rss>

