Facts like, if Facebook were a country it would be the third largest in the world or that the same Social Media site - which it seems to me the generation Y'ers are totally addicted to - is also being blamed for 1 in 5 divorces in the US.

Incredible when you think that it wasn't even conceived until February 2004! But it's not just Facebook. We've been on Twitter (and unlike many we do actually "tweet") for around 8 months now and are starting to really understand the benefits; and though we've also got a presence on Facebook it seems that for business LinkedIn is the way forward. With stats which confirm that a new member joins every second, and never ones to be left behind, we've jumped right in and you can check us out and "connect" with us here now too. We're hoping we've got all bases covered; with so many ways to get in touch we're wondering if the phone will ever ring again!

Basically it was psychology for sales; we were taken through the many steps of the sales process known as the 'Buying cycle' (illustration below). The whole day was well managed, interesting and hosted by Improved Consultancy Ltd who i'd highly recommend.

So, if you have a sales problem, if no one else can help, and if you can find them, maybe you can hire the ICL team.

To be honest, I'm running out of things to give up. Smoking went years ago (the weight of society's opinion and a disapproving spouse shamed me into it); I don't eat red meat (because I'm at a "difficult age" cholesterol-wise) and New Year with its inevitable resolution-making has deprived me of my red wine "vice". Frankly, there's very little left. Someone much wiser than me famously said, "you can live to be a hundred if you give up all things that make you want to live to be a hundred".

So, I'm giving up giving up. I'm resolving not to stop doing anything, but instead to "go for it" and wholeheartedly embrace things both personally and professionally. At work, there'll be no more procrastination and putting off those difficult tasks I'd rather not face. My call list will be called, my to-do list will be done and my brain will be thoroughly stormed with all the new business ideas and service offerings I've just contemplated during 2010.

And, if the worst comes to the worst, at least I'll have something new to give up when Lent does arrive.

But, once the deal was signed I have to admit to a few pangs of nervousness - these babies don't come cheap and pretty as she is (to me anyway) she still has to pay her way. Known predominantly as a large format player the smaller format Indigo is a departure for Cestrian and quite a leap of faith. What if we couldn't keep it busy?

This morning as I popped in to say hello it seems I needn't have worried. The Indigo room is a hive of activity and, just a few days in, demand is already outstripping capacity. Great news but a little confusing. Justin, a builder who worked at my house recently explained "Parkinson's Law". A concept that can be applied to a variety of situations - including the refitting of my bathroom, it transpired. Simply put "work expands to fill the time available for its completion".

So, the bathroom which should have taken a week stretched into 2, because Justin likes to take a number of teabreaks and nothing much gets done until he's read the Sun in the morning. It seems that our Indigo is subject to the same laws. Indigo-type work has appeared to fill a machine that we had no idea we needed so badly. It may not be wholly scientific but it seemed to make sense. Then I read his second law, "expenditures rise to meet income" - hmm, seems that's just as likely to be true.

Being at the forefront of technology is important to us. Not only does it offer the best results, but also makes for a production process which is much more user friendly and efficient.

With technology there are always upgrades available - from mobile phones models to TV HD/3D packages, and deciding which is more suited to your needs usually boils down to the question of "do I really need to?"  The same question we face every day to safeguard the best possible results and to keep our competitors at bay.

At present I don't subscribe to any of the HD/3D packages, I think I can manage without. But at Cestrian "managing without" isn't an option; perhaps it's the ink flowing through our veins which makes print not so much a process for us but more of an obsession.

And Ronnie O'Sullivan is the master. I've followed his career with admiration but can't help wondering what makes him "tick". Not just because he doesn't recognize his own genius but that he seems to have so little respect for the game and the fans that have brought him fame and made him rich.

That was never clearer than when O'Sullivan initially refused to pot the black needed to achieve a maximum break and which sealed his 3-0 win over Mark King saying, "What's the point of making a 147 if you're only going to make £4,000?"

It made me think, is it all about the money? If in our business we thought we could get away with doing the absolute minimum, would we?

But print is different to snooker and in this industry going the extra mile is not an option. We go above and beyond what's expected not just to retain the client but because we have pride in what we produce.

My maximum break is seven so Ronnie's crown is safe and it's just as well because "the Rocket" (much as I admire him) will never have what it takes to make it in the world of print.

In one corner of the factory stands our Océ Lightjet photographic printer. As old as the hills it's a workhorse of a machine - reliable, resilient and uncomplaining. Whatever the job, and however complex, it produces great results every time and, in return, we look after it well.

I was explaining this to a customer recently, along with the fact that over time we'd replaced pretty much every bit of it. It was then that the similarity struck me between our Océ and the famous "Only Fools and Horses" sketch where Trigger talks about his 20 year old broom and its 17 replacement heads and 14 handles. Take a look, you'll see what I mean…

He was heading off the proud owner of a "hardly used" 4-man tent procured via eBay. Tempted initially by its bargain price, towards the end of the auction he'd locked horns with another bidder in what became more of a challenge to his manhood than a simple purchase. Hunched over his laptop repeatedly clicking the "refresh" button, he'd finally emerged victorious though the tent had come in only a shade under the RRP he'd have paid for it brand new.

What fascinated me most was that Mike didn't feel he'd "bought" the tent, rather that he'd "won" it. The final cost seemed of little importance and his customer experience had left him feeling "a winner".

It set me thinking. Though our business model is completely different to eBay's, we too strive every day to deliver great customer service. But we talk about "winning business" from a client and it struck me that we should be turning that on its head and finding additional ways to make the Cestrian experience such a good one it's our clients instead who feel that they are the "winners". While it might work for eBay, I've ruled out adopting a "Congratulations! You've won…" line on our invoices, though we have got other initiatives in the pipeline!